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Managing The Prototype Marketer: Starter Tips
There is a widening talent gap in the marketing industry. A shortage of professionals that grasp the full landscape of digital marketing, and can deliver on critical competencies in writing,...
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Spring is here and content marketing strategies are in full bloom. Check out recent articles below to navigate the latest in content marketing for your agency. Content Marketing for Professional...
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How to Build Trust, Win Clients in the Early Days
It’s funny to talk about the ‘good old days’ at PR 20/20, when I’m only celebrating my sixth anniversary here this month. But in reality, so much has changed in the industry and at our agency, that...
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Agency Life: The Hours You Keep
Facebook COO Sheryl Sandberg’s recent revelation that she leaves work at 5:30 p.m. each day has struck a chord with many in our field on work/life balance, as well as prompted an active discussion on...
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5 Reasons For Agencies to Attend Content Marketing World
Content Marketing World (CMW) 2012 is coming to Columbus, Ohio, Sept. 4-6. In its second year, the conference is the world's largest gathering of content marketing professionals. Marketing Agency...
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5 Tips for Outsourcing Content Creation
The following is a guest post by Steve Lazuka (@SteveLazuka), founder of Interact Media and developer of the Zerys Content Marketplace. For more on Steve, check out his MAI profile piece. How Agencies...
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The Insider Series: Q&A with Tom Telford, 98toGo
This post is part of the Insider Series, which is designed to feature professionals in our industry, offer business insight and discover new paths in the agency world. Just one year ago, Tom Telford...
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Your Sales Funnel: In Feast and Famine
Whether you are a hybrid agency of 1 or 100, your sales funnel determines your fate. A common challenge among agencies is the “feast or famine” condition of business development. You either: Gain a...
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Tips for Managing the Marketing Agency Sales Process
As the leader of a startup agency, you’re likely your own sales force until further notice. You basically roll with the highs and lows, working toward client loyalty and recurring revenue. However,...
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The Big 3 of Marketing Agency Performance: Retention, Growth and Innovation
As your agency grows, so should the sophistication of your performance measurements for both client campaigns and employee career advancement. However, complexity can become the antithesis of focus....
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